Joe R. Vasquez

Constant Contact · Loveland, CO

Creative Leadership, Brand & Performance-Aware Design

• Develop brand strategy, visual direction, and campaign creative for 25-40+ annual clients across e-commerce, wellness, financial services, real estate, professional services, and other customer-facing categories.
• Translate business goals, audience needs, complex services, and incomplete briefs into clear creative platforms, campaign systems, and visual stories across acquisition, engagement, and customer communication.
• Design and direct work across web, landing pages, email, social, paid/promotional assets, presentations, event materials, print, and motion graphics.
• Balance brand expression with practical performance needs including hierarchy, message clarity, offer framing, customer journey, channel requirements, and a clear next action.

Campaign Systems, Lifecycle & Iteration

• Build reusable asset systems, templates, guidelines, and campaign toolkits that improve brand consistency, speed, and creative quality across high-volume deliverables.
• Create social-first, email, landing-page, and promotional creative designed to support audience understanding, engagement, and conversion-oriented business goals.
• Use feedback, client outcomes, channel needs, and performance-minded creative hypotheses to refine messaging, hierarchy, visual direction, and campaign variations.
• Create motion graphics and video content using After Effects, with light-to-moderate video editing capability.

Creative Ownership & Team Direction

• Own briefs, timelines, feedback, approvals, and delivery across 25-40 simultaneous projects in a fast-moving client-services environment.
• Present creative rationale, guide stakeholder feedback, and align clients and creative partners around the strategic purpose behind the work.
• Coordinate photographers, videographers, freelancers, print vendors, and external partners from creative briefing through final delivery.
• Mentor junior designers, establish practical creative standards, and support a 76% client retention rate through dependable execution and clear communication.

AI-Assisted Creative Practice

• Use Claude, Codex, Gemini, and Runway for prompt development, research synthesis, concept exploration, image and motion direction, message framing, creative variation, and production support.
• Apply AI to expand exploration and accelerate iteration while maintaining human judgment over health-related tone, strategy, accuracy, brand fit, and final craft.
• Completed Vanderbilt University's Prompt Engineering Certification in 2024 and continue building hands-on fluency with AI-assisted visual and motion workflows.

Independent · Denver, CO

Rez.Church: “Whatever It Takes” Capital Campaign

• Directed positioning, visual identity, and creative execution for a campaign that raised $7M against a $4.5M goal, building the system across 15+ touchpoints including web, social, motion, presentations, environmental graphics, apparel, and print.
• Hit a $2M funding milestone on schedule to meet city and state permitting deadlines; church attendance grew from roughly 10,000 to more than 20,000 once the completed facility accommodated the larger congregation.

WildSong Ranch: Brand Strategy & Identity System

• Directed brand strategy and visual identity for a 56-acre equestrian facility in Longmont, CO, launching from no existing brand to a recognized standard for natural horse boarding, holistic training, and equine-assisted education.
• Built a scalable identity system extending from a carved-rock entrance sign to apparel, stationery, and content, supporting 50%+ growth in ridership and 35%+ growth in boarding within the first two years.

Daymaker Gifts: Premium Brand Strategy & Customer Growth System

• Developed brand strategy, visual identity, and a customer experience system across packaging, apparel, and social content for a curated gifting business, from initial concept through nationwide growth.
• Grew the brand from a part-time hobby to a profitable retail operation surpassing $100K in revenue within two years, complete with a physical storefront and staff.

Beyond Travel Explorations: Brand Identity & Visual System

• Directed brand identity and visual system for an eco-luxury adventure travel curator, repositioning a general travel agent into a premium South American travel specialist commanding a higher rate.
• Partnered with the client's web agency on art direction and social strategy; the repositioning helped drive an acquisition of the business by another travel agency.

Subaru of Loveland: Brand Identity & Visual System

• Directed brand identity for a regional auto dealership, developing a heart-and-mountain mark that ties local community identity (Loveland's iconic heart sculptures) to Subaru's national Love Promise positioning.
• Delivered a scalable system across apparel and customer-facing materials, reinforcing the dealership's standing as a Colorado community anchor.

Additional Brand Work

• Created brand systems, campaigns, web assets, social and email content, event materials, presentations, and customer-facing communications for hospitality, community, and service organizations, including a full brand refresh and 12+ program identities for a Northern Colorado community organization that supported 50% event attendance growth.