Curriculum Vitæ Available for new work
Updated 2026

Joe R.
Vasquez

Brand Strategist & Senior Designer. Nearly twenty years translating strategic thinking into cohesive visual systems that drive measurable outcomes — sales lift, premium pricing, engagement growth, brand awareness. Expertise in identity systems, brand guidelines, and teams of 2–5.

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Details

How I Work

Strategic + Systematic
01

Strategic thinking first

Before color or type, I define positioning, messaging, and audience. Every design choice serves strategy.

02

Systems, not one-offs

Build comprehensive brand systems (identity, guidelines, applications) that scale and endure. Showtime & Mark1 prove this mindset.

03

Measurable outcomes

Success is defined by business impact: sales lift, premium pricing, engagement growth, brand awareness, or pledges (see: $7M campaign).

04

Leadership through design

Mentor teams. Raise execution standards. Turn junior designers into strategic thinkers, not asset producers.

Experience

2013 — Present
2021
— Present
Professional Services Design Consultant
Constant Contact · Loveland, CO
  • Senior Brand Designer: Led identity, logo design, and paid social campaigns for 25–40 annual Marketing Manager program clients.
  • Maintained 76% retention rate among Try and Buy subscribers through strategic mentoring of junior designers, elevating design execution standards and ensuring value delivery.
  • Designed comprehensive brand systems (strategy, identity, guidelines) for real estate, financial services, and e-commerce verticals.
  • Built Showtime, an automated brand-asset extraction app (Google AI Labs) that scans any site for brand data — cutting email-template builds from 30 to 12 minutes and recovering ~105 designer-hours per week.
  • Built Mark1, a brand-strategy app (OpenAI Codex) that productized a 2.5-hour workshop into a 30-minute guided interface — a 5× faster engagement with brand positioning.
Brand systemsMentoringEmail designPaid social
2015
— Present
Brand Strategist / Senior Designer · Independent
Denver, CO
  • Rez.Church (2016) — Creative direction & visual design for $7M capital campaign: "Building Together, Whatever It Takes." Campaign generated $7M+ in pledges through comprehensive brand system (environmental, apparel, collateral, social, mobile app).
  • Daymaker Gifts — Full brand strategy, identity system, and brand guidelines. Outcomes: Sales lift + Engagement increase + Brand awareness growth. Client tripled business within 2 years; purchased own building.
  • Beyond Travel Explorations — Comprehensive brand strategy and identity system for eco-luxury travel curation. Positioned client for premium pricing through strategic positioning. Client acquired in full agency buyout within 18 months.
  • WildSong Ranch — Foundational brand strategy, messaging, identity system, and comprehensive guidelines. Outcomes: Engagement + Brand awareness growth. Featured in solar initiative commercials and nationally followed YouTube channels.
  • Circle of Health (Acupuncture & Collaborative Healthcare) — Complete brand system (strategy, identity, guidelines, environmental, social media, mobile app). Established brand awareness in wellness market through integrated strategy.
  • Subaru of Loveland — Brand identity system and paid social advertising campaigns. Designed comprehensive system (20+ branded icons, vehicle wraps, apparel, mobile app, environmental graphics). Outcomes: Engagement + Brand awareness.
Brand strategyIdentity systems$7M campaignsMeasurable outcomes
2013
— 2020
Creative Director / Senior Graphic Designer
Northern Colorado Cowboy Church (Consulting) · Lucerne, CO
  • Led a full brand overhaul — new logo, office and web materials, and branding for 12+ programs — for Northern Colorado's largest cowboy church.
  • Increased event attendance 50% across multiple venues through promotional strategy and art direction.
  • Directed all graphic, web, and social media needs as ongoing creative consultant.
RebrandArt direction
2014
— ’16
Creative Director / Senior Graphic Designer
Resurrection Fellowship Church · Loveland, CO
  • Generated over $7M through the creative direction and visual design of the 2016 building campaign.
  • Steered the visual brand across advertising, social, motion graphics, identity, packaging, and web for 30+ programs.
  • Grew women's-conference attendance 25% and trained 3 design interns over two years.
CampaignMotionIdentity

Earlier Experience

2002—14
Graphic Designer / Creative Director · B.MightyCreative, Denver, CO
Led visual design and brand standards for startups and small businesses across print, web, and social — concept to production on tight deadlines.
2007—09
Graphic Designer · Northern Hills Christian Church, Denver, CO
Managed art direction of all graphic elements across web, social, weekend programs, and event marketing.
2006—07
Communications Director · LifeBridge Church, Longmont, CO
Directed marketing communications and managed a 5-person team for a 3,000+ member organization.

Selected Clients

A sample
Colorado Group
Subaru of Loveland
First National Reserve
The Coin Group
Universal Coin & Bullion
Tri-City Cycles
Backroads Battery
Yamaha
Constant Contact