Curriculum Vitæ Available for new work
Updated 2026

Joe R.
Vasquez

Brand strategist, creative technologist, and art director. Nearly twenty years turning brand stories into measurable business outcomes — and, for the past four, building the AI tools and workflows that scale how design teams operate.

Details

AI & Creative Technology

The differentiator
01

App development for creative ops

Internal apps built on OpenAI Codex and Google AI Labs, deployed to the design team.

02

AI workflow design

Reusable, multi-step Claude Cowork workflows designers run without engineering.

03

Brand-system generation

Lovart.ai plus a generative & research stack across ChatGPT, Gemini, and ChatLLM.

04

Applied capabilities

Automated brand-asset extraction, brand-strategy productization, and prompt design for consistency.

Experience

2013 — Present
2021
— Present
Professional Services Design Consultant
Constant Contact · Loveland, CO
  • Design brand and email-marketing systems for a high-volume client portfolio, turning each client's story into personalized identities, logos, and templates built to convert.
  • Built Showtime, an automated brand-asset extraction app (Google AI Labs) that scans any site for logo, imagery, type, color, and brand data — cutting email-template builds from 30 to 12 minutes and recovering ~105 designer-hours per week across the team.
  • Built Mark1, a brand-strategy app (OpenAI Codex) that productized a 2.5-hour workshop into a 30-minute guided interface — a 5× faster engagement, idea to exportable brand platform.
  • Designed reusable creative-ops workflows in Claude Cowork so designers, not engineers, can run multi-step AI processes.
  • Set brand attributes and direct all creative — messaging, presentations, social, print — and mentor junior designers on standards and best practices.
Creative opsAI toolingEmail systemsMentoring
2016
— Present
Brand Strategist / Visual Designer · Independent
My Creative Team · Loveland, CO
  • Build personalized branding, logos, and brand experiences for clients from strategy through execution.
  • Facilitate brand work sessions defining core attributes, personas, messaging, and positioning, then translate them into cohesive identity systems.
  • Increased sales 60% for key client Backroads Battery through creative promotion, infographics, and marketing.
  • Developed brand and design strategy for Kaiser Permanente, IBM, HP, Subaru of Loveland, First National Reserve, and Longmont Performing Arts Initiative.
  • Ran a 2-week social campaign and landing page for a Yamaha Star Venture demo event — 120+ demo riders, 20+ buyers.
Brand strategyIdentityCampaigns
2013
— 2020
Creative Director / Senior Graphic Designer
Northern Colorado Cowboy Church (Consulting) · Lucerne, CO
  • Led a full brand overhaul — new logo, office and web materials, and branding for 12+ programs — for Northern Colorado's largest cowboy church.
  • Increased event attendance 50% across multiple venues through promotional strategy and art direction.
  • Directed all graphic, web, and social media needs as ongoing creative consultant.
RebrandArt direction
2014
— ’16
Creative Director / Senior Graphic Designer
Resurrection Fellowship Church · Loveland, CO
  • Generated over $7M through the creative direction and visual design of the 2016 building campaign.
  • Steered the visual brand across advertising, social, motion graphics, identity, packaging, and web for 30+ programs.
  • Grew women's-conference attendance 25% and trained 3 design interns over two years.
CampaignMotionIdentity

Earlier Experience

2002—14
Graphic Designer / Creative Director · B.MightyCreative, Denver, CO
Led visual design and brand standards for startups and small businesses across print, web, and social — concept to production on tight deadlines.
2007—09
Graphic Designer · Northern Hills Christian Church, Denver, CO
Managed art direction of all graphic elements across web, social, weekend programs, and event marketing.
2006—07
Communications Director · LifeBridge Church, Longmont, CO
Directed marketing communications and managed a 5-person team for a 3,000+ member organization.

Selected Clients

A sample
Kaiser Permanente
IBM
HP
Subaru of Loveland
Constant Contact
First National Reserve
Backroads Battery
Yamaha
Longmont PAI